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Business to Government Marketing: Turning Commercial Success Into Federal Wins
Many commercial companies assume that success in the private sector naturally translates to federal wins. It doesn’t. Federal buyers don’t think like commercial buyers — and that’s where business to government marketing breaks down. The good news? Commercial success can be leveraged — if it’s translated correctly. Why Commercial Marketing Fails in the Federal Marketplace Federal buyers aren’t looking to be impressed. They’re looking to reduce risk. Commercial messaging often
Jacque Brown
Jan 71 min read
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